BOE has introduced ADS Pro, and we aim to provide an in-depth explanation of this panel technology. For those who are unfamiliar, please refer to the official announcements for further details.
Understanding ADS Pro
BOE's ADS Pro panel technology is developed based on its proprietary ADS (Advanced Super Dimension Switch) technology. The ADS technology itself boasts advantages such as no water ripple effect upon touch and wide viewing angles, with the characteristic of maintaining more accurate Gamma and less color shift at large viewing angles. On this foundation, ADS Pro has made further improvements and additions, achieving full viewing angles, no color shift, and ultra-high refresh rates (up to a maximum of 500Hz).
Differences between ADS, IPS, and VA
ADS and IPS are both LCD technologies that can provide wide viewing angles and good color reproduction. Both work by aligning liquid crystals horizontally. When an electric current is applied, the liquid crystals rotate, allowing light to pass through. The amount of light that passes depends on the angle of rotation of the liquid crystals. The difference lies in the fact that ADS uses both longitudinal and transverse electric fields to move the liquid crystals, whereas IPS uses only a transverse electric field.
VA is another LCD technology that works by vertically aligning the liquid crystals. It is typically slower than ADS and IPS because the liquid crystals require more time to rotate. However, VA offers higher contrast ratios.
Advantages of ADS Pro
Color Performance
ADS Pro technology enhances the image quality of LCD displays through various innovative methods. Firstly, it employs BD Cell technology, which enables precise control over each pixel, achieving dynamic contrast levels in the millions. This is particularly effective in displaying more detailed images at low grayscale levels. Furthermore, ADS Pro integrates OQD (Organic Quantum Dot) technology, providing display products with a wider color gamut and thus delivering more vibrant and colorful images.
This technology combination allows ADS Pro panels to present superior visual experiences with deeper blacks, more nuanced grays, and richer colors compared to traditional displays.
Reflectance
ADS Pro significantly reduces the light reflectance from the display surface through various anti-reflection techniques, including pixel structure optimization, development of new materials, and surface treatments. This reduction in reflectance achieves higher ambient contrast under typical environmental lighting conditions. The application of these technologies ensures that ADS Pro maintains excellent performance even in bright light environments, with a reflectance rate as low as 0.7%.
This advancement allows users to enjoy clear and vivid images without distracting reflections, enhancing visibility and readability in various lighting conditions.
Image Quality and Panel Characteristics
Furthermore, the combination of ADS Pro technology with Mini LED backlighting showcases its advantages as an optimal partner for enhancing image quality. Mini LED backlighting offers superior HDR performance and exceptional dark-state picture quality, which, when paired with ADS Pro's wide viewing angles and high refresh rate capabilities, results in features such as ultra-high refresh rates, extremely detailed image quality, deep blacks, and lag-free dynamic scenes.
This combination is not only suitable for large-screen televisions but is also gradually expanding into IT products with medium and small screen sizes, such as monitors and laptops, providing users with a superior visual experience across a range of devices.
The integration of these technologies ensures that displays equipped with ADS Pro and Mini LED backlighting deliver outstanding performance in various applications, from gaming and professional work to entertainment, making them a preferred choice for consumers seeking high-quality visuals.
Technical details of ADS Pro
BOE ADS Pro technology's BD Cell technology
The BD Cell technology within BOE's ADS Pro technology achieves precise control over each pixel by employing a dual-layer cell design featuring both black-and-white and color layers. Specifically, BD Cell technology introduces an additional light control liquid crystal box between the liquid crystal display layer and the backlight unit. This light control liquid crystal box divides the backlight into millions of individual zones, with each zone corresponding to one pixel. Such a design allows for the brightness of each pixel to be independently controlled, thus enabling ultra-fine light control at the pixel level.
Furthermore, BD Cell technology integrates Local Dimming (localized backlight modulation) technology, which further enhances light control accuracy by allowing even finer brightness adjustments within sub-millimeter ranges. This high-precision light control not only improves contrast ratios, making dark areas darker and bright areas brighter, but also enhances the detail representation of images.
Through these technical means, BD Cell displays can achieve ultra-high contrast ratios in the millions, along with 12-bit color depth, perfectly reproducing naturally true-to-life images. This advanced light control technology not only elevates display performance but also reduces power consumption. Compared to OLED displays of the same size, BD Cell displays consume approximately 40% less power.
BOE's ADS Pro with OQD Organic Quantum Dot Technology
The OQD Organic Quantum Dot Technology within BOE's ADS Pro enhances the color gamut and image quality of display products.
Specifically, the OQD Organic Quantum Dot Technology achieves a higher color gamut and more vivid color reproduction by utilizing organic materials. This technology is combined with the fast-response characteristics of ADS Pro LCDs, ensuring fine and true-to-life image quality across all viewing angles, with the color gamut and image quality remaining consistent even as the viewing angle increases.
Additionally, the OQD Organic Quantum Dot Technology endows display products with stunningly vibrant picture effects, allowing users to experience perfect image quality characterized by pixel-level precise light control and ultra-wide color gamut.
Through these advancements, BOE's ADS Pro displays not only deliver superior visual experiences but also maintain high standards of performance across different viewing conditions.
Structure and Optimization Technologies of BOE's ADS Pro Panel
BOE's ADS Pro panel significantly reduces the light reflectivity from the display surface through various technological approaches, thereby enhancing ambient light contrast and image quality. Specifically, the ADS Pro panel employs the following methods:
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Pixel Structure Optimization: By optimizing the pixel structure, the ADS Pro panel can more effectively control the path of light propagation, reducing the reflection of light on the screen surface.
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Development of New Materials: BOE has developed a new system of liquid crystal materials that excel in reducing light reflection. These materials not only improve the optical performance of the screen but also enhance its anti-reflective capabilities.
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Surface Treatment Technology: The ADS Pro panel adopts advanced surface treatment technologies, including anti-reflection coatings and innovative designs for inner layer materials. These technologies drastically reduce the reflectivity of the screen surface, ensuring clear and sharp images even in strong lighting conditions.
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UB Cell Technology: As an upgraded version of ADS Pro, UB Cell technology further decreases the screen surface reflectivity and achieves higher ambient light contrast. Combining the latest pixel structure optimization and surface anti-reflection treatments, UB Cell technology can lower the screen surface reflectivity to below 0.7%.
Through the integrated application of these technologies, BOE's ADS Pro panels achieve a substantial improvement in ambient light contrast under standard conditions of 500nit screen brightness and 100lux ambient illumination. The ambient light contrast ratio is elevated from the typical 226:1+ found in conventional products to an impressive 1400:1+, surpassing other display technologies, including OLED.
Mini LED Backlight Technology and BOE's ADS Pro Technology
The combination of Mini LED backlight technology with BOE's ADS Pro technology brings about several advantages, including but not limited to: Mini LED backlight technology achieves precise local dimming through Local Dimming technology, enabling fine zoning control of the backlight source, thus significantly enhancing the panel's dynamic contrast ratio. When combined with ADS Pro technology, BOE's display products can achieve contrast ratios in the millions and an ultra-wide viewing angle approaching 180°. This combination results in superior display performance, especially in dark scenes where blacks are deeper and detail representation is richer.
Mini LED backlight technology can provide brightness levels up to 1000 nits, and when combined with ADS Pro technology, it can achieve characteristics of low flicker, low glare, and low power consumption. This means maintaining high brightness while effectively reducing eye strain and fatigue and simultaneously lowering energy consumption.
ADS Pro technology has the advantage of a wide color gamut and high color fidelity. Combined with Mini LED backlight technology, it can achieve a color gamut of 115% NTSC. This combination not only increases color saturation and accuracy but also reproduces more true-to-life, vivid original colors.
The combination of Mini LED backlight technology with ADS Pro technology makes display products suitable for various scenarios, including televisions, laptops, premium monitors, and in-vehicle control displays. Especially in the field of in-vehicle displays, Mini LED backlight technology can provide million-level contrast ratios and high-transmittance LTPS panels, enhancing the driving experience.
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